The Couch Comfort story is a tale of passion, determination, and resilience, told through the lens of a young entrepreneur who dared to dream.

Picture a girl with big dreams who decided to kick off Couch Comfort in 2019 right after graduating High School.

Despite the crazy mix of exams, sports, and having just 24 hours in a day, I pushed myself to carve out time for sketching out my business plans. I knew diving into the world of business needed guts and passion.

Couch Comfort was more than a business; it was my obsession from day one. I always had this feeling that standing out meant nailing the quality game. I was a bit of an odd high schooler – no matric vacation for me. I had this vision, these goals, and there was no room for middle ground. It was all or nothing.

The year 2019, however, held unforeseen challenges. A global pandemic disrupted the world, shaking economies, and shuttering businesses. Undeterred, Couch Comfort faced its infancy during this tumultuous period. The founder, cognizant of the odds stacked against small businesses, held fast to the belief that success is not solely determined by size but by the commitment to the finer details that shape relationships.

For me, Couch Comfort isn’t just a business. It’s one-of-a-kind, like that unicorn in a field of horses. I’ve got a range of cool stuff – sleeper couches, recliners, lounge suites, and artsy wall pieces. Plus, the fabric and leather choices are like a buffet for your imagination. Seriously, the only limit is how far your creativity can go.

Making decisions about furniture is a big deal, right? So, I make sure you’re cool with every detail before you hit that buy button. Your satisfaction is my payment. There’s nothing better than seeing your face light up when your new couch finds its place at home. That’s the win for me.

One day, a happy customer goes, “I love your name, Couch Comfort – because your service brings comfort to every corner.” Boom! There’s the birth of our slogan: “Finding comfort in all areas of our business.”

Now, with showrooms in Malmesbury, I’m enjoying the ride. Confidence in my products and business smarts? Yep, got that. And here’s a nugget of wisdom from Thomas Watson Sr. that I live by: “To be successful, you must have your heart in your business, and your business in your heart.”

Gratitude is extended to everyone who contributed to the business’s success, with a special acknowledgment to my heavenly Father. His grace and opportunities blow my mind every time.

The commitment is made to provide the best service and advice, with a pledge for many more victories for Couch Comfort in the future. The story is not just a narrative of a business but a testament to the indomitable spirit of its founder and the enduring values that define Couch Comfort.

 -Gabi Rose